Using Storytelling as a Sales Tool

By Jane Atkinson

As a professional speaker, you likely understand the importance of storytelling on stage. The right story, told at the right time, can captivate your audience, make them lean in on their chair, and communicate your message in a powerful way that they will remember long after the event. Ironically though, many speakers don’t put storytelling to use in their sales strategy. But believe me when I say it… this is one of those factors that […]