Who Is Your Perfect Audience?

By Jane Atkinson

Many of my readers have already honed in on their perfect audience. My client Bob decided to go all-in on dentists years ago and that has paid off in spades. Sarah loves non-profits, especially in health care. Kendal is loved by bankers. And Frank is all in on sales audiences. Defining your perfect audience is a crucial step in picking a lane. As I have explained many times in the past, choosing a specific topic […]

The Power of Knowing Your Target Audience

By Jane Atkinson

So often, the experts of the internet tell us what we “should” be doing to grow our businesses.  The problem with this, however, is that not all businesses are created equal and what may work for one business may not work for another. It is up to all of us as entrepreneurs to push back and ask ourselves, “Is this really what I should be doing?” Deciding what information you should heed to grow your business comes down […]