[Podcast] How to Get Noticed and Shine in the Media

By Jane Atkinson

In this episode, you will learn how to get noticed and shine in the media. Media appearances can mean a huge boost in exposure for speakers. However, you have to know how to do a media appearance the right way. Gerard Braud is a broadcasting veteran with countless media appearances under his belt. Gerard offers some practical advice for any speaker looking to make a television appearance; all framed inside Jane’s Ready, Aim, Fire approach. […]

Marketing with a Bow & Arrow

By Jane Atkinson

How focused is your outbound marketing? Many of my clients are moving into the FIRE mode because they have already completed READY and AIM. Here are some tips on FIRING. FOCUS IS KEY Your goal is to choose anywhere from 1 to 3 industries on which to focus your outbound efforts. You might ultimately decide that you can only market to one industry effectively, that would be fine. This focus will allow you to monitor […]