Rate the “Urgency” Level in Your Business

By Jane Atkinson

Last week I interviewed Michael Port, who has built his following to over 100,000 people.  Basically, where Michael goes, people follow (and they buy). I took one really helpful tool from this interview.  Michael’s technique is to create URGENCY around all of his ideas and initiatives.  His example was that when he had an idea for an event, within two weeks all of the pieces had been pulled together and the event was launched. I […]