The Focused Hustle 5 | July 2020

By Jane Atkinson

JULY 2020 MUST LISTEN PODCASTS Here are this month’s must-listen podcasts: Reinventing Your Wealthy Speaker Business with Michelle Villalobos   How to Book More Business with Speakers Bureaus with Diane Goodman and Kris Young   Racial Injustice, Inspiring Change & the Speaking Business with Orlando Bowen   Inspiring Hope in the Speaking Business with Libby Gill LISTEN NOW THE WEALTHY SPEAKER SCHOOL Now is the right time to be designing the speaking business of your […]

A 2-Step Approach to Building Your Confidence and Your Speaking Business

By Jane Atkinson

There’s no question.  We have never seen anything like COVID-19 before. There’s been nothing in our history quite like it. And as we are seeing, it can have a massive impact on your business and your confidence. Today, let’s overcome that with a simple 2-step approach to building your confidence and your speaking business! This isn’t the first time you’ve come up against a challenge in your career and business. I’m sure you have overcome […]

Who Is Your Perfect Audience?

By Jane Atkinson

Many of my readers have already honed in on their perfect audience. My client Bob decided to go all-in on dentists years ago and that has paid off in spades. Sarah loves non-profits, especially in health care. Kendal is loved by bankers. And Frank is all in on sales audiences. Defining your perfect audience is a crucial step in picking a lane. As I have explained many times in the past, choosing a specific topic […]

Is Your Speaker Website Getting You Gigs?

By Jane Atkinson

Your speaker website can either do one of two things. It can get you into the “maybe” pile. Or it can eliminate you from the competition. Let me explain. A decision-maker identifies that they need a speaker. They may meet with the team to bat around ideas. They may call the speaker’s bureau. They may off-load the task to someone else and then have a meeting. Or if it’s urgent, they might just hop on […]

5 Keys to Scaling Your Speaking Business

By Jane Atkinson

Getting your speaking business off the ground is one thing. You’ve worked hard to pick your lane and develop systems for getting booked—it likely hasn’t been easy. But the reality of scaling your speaking business is that what got you to your first $100K is NOT going to get you to $500K or beyond. We have a question on our intake forms that ask about revenue goals, and many of my clients have a goal to earn […]