Who Is Your Perfect Audience?

By Jane Atkinson

Many of my readers have already honed in on their perfect audience. My client Bob decided to go all-in on dentists years ago and that has paid off in spades. Sarah loves non-profits, especially in health care. Kendal is loved by bankers. And Frank is all in on sales audiences. Defining your perfect audience is a crucial step in picking a lane. As I have explained many times in the past, choosing a specific topic […]

Is Your Speaker Website Getting You Gigs?

By Jane Atkinson

Your speaker website can either do one of two things. It can get you into the “maybe” pile. Or it can eliminate you from the competition. Let me explain. A decision-maker identifies that they need a speaker. They may meet with the team to bat around ideas. They may call the speaker’s bureau. They may off-load the task to someone else and then have a meeting. Or if it’s urgent, they might just hop on […]

5 Keys to Scaling Your Speaking Business

By Jane Atkinson

Getting your speaking business off the ground is one thing. You’ve worked hard to pick your lane and develop systems for getting booked—it likely hasn’t been easy. But the reality of scaling your speaking business is that what got you to your first $100K is NOT going to get you to $500K or beyond. We have a question on our intake forms that ask about revenue goals, and many of my clients have a goal to earn […]

Going Deep in Your Niche with Elaine Froese

By Jane Atkinson

I always advise my clients to choose a specific topic and discuss the importance of letting your potential clients know exactly how you can serve them.  Today I am thrilled to welcome Elaine Froese to The Wealthy Speaker Show. Elaine is a long-time friend, keynote speaker and lifelong farmer who will share her journey and explain why choosing a particular niche is a great idea. As a certified farm family business transition coach, Elaine specializes […]

Is Perfectionism Holding Back Your Business Growth?

By Jane Atkinson

Maybe you’ve been there before… You are knee-deep in a project, and you keep tweaking and refining and adjusting, going round and round in circles until you just want to throw the whole thing away and start over! Does that sound familiar? Dan Sullivan talks about getting projects to 80% before handing them off to the team. I have started to adopt this in all areas of my life. My husband and I are renovating […]