Your speaker website can either do one of two things. It can get you into the “maybe” pile. Or it can eliminate you from the competition. Let me explain. A decision-maker identifies that they need a speaker. They may meet with the team to bat around ideas. They may call the speaker’s bureau. They may off-load the task to someone else and then have a meeting. Or if it’s urgent, they might just hop on […]
I recently launched a fully redesigned website. Since you are a business owner who has likely gone through this process once or twice before, I’m sure you can sympathize with the pain and stress I went through to bring this new project to a close. It was, to say the least, a challenge. And at moments, it was not much fun. But we made it through! For those of you who are planning to either […]
Our best website contest is off and running! One of the things that I’m acutely aware of, as I review contestants and prepare to launch my own website, is SQUIRRELS. Squirrels are distractions. They are the shiny, colorful and pretty things that grab your attention, distract you, and entice you away from your course of action. When you place a trail of “nuts” on your website, you are feeding the squirrels. Wondering what those “nuts” look […]
