How to Attract Your Perfect Audience

By Jane Atkinson

Singer Arianna Grande broke off her engagement to actor Pete Davidson, and instead of saying, “Goodbye, you goofball,” she said, “Thank you. Next!”  Now, what could a 25-year-old pop diva teach us about booking more speaking gigs?  Everything! There are two steps to her approach that you should also keep in mind as a speaker who is looking to attract your perfect audience. First, be grateful for the opportunities you are given. Second, move on […]

Communication Styles: When to Shut the Pie Hole

By Jane Atkinson

Years ago when I worked in the speakers bureau, we complained that speakers would call and keep us on the line for 30 minutes – whether we had interest or not. We had a (somewhat vulgar) term for this. “Show up and throw up.” That’s when someone tries to tell you their entire life story in a voice mail or in the first 3 minutes of a phone call. Since we’re talking to clients all […]