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What’s Hot & What’s Not in Demo Videos with Chris West


Today, the Wealthy Speaker Podcast is being brought to you by The Business Boutique.  Need help building your Speaking Business? It’s so hard for speakers to know who to trust with their hard-earned money. We’ve partnered with the best of the best in each industry to provide you a resource to help with every aspect of your speaking business. From website design to CRM software to Marketing and Copywriting services, we have you covered.  So, to answer the question “do you have a person for that?”, we’ve put together this awesome group, so we can now say, “YES!”

On this episode of the Wealthy Speaker Podcast we are talking about how to make an effective demo reel.  Chris West is joining us to talk about the questions to ask to ensure that you are presenting a clear narrative in your demo video to help you get the gig.

Chris West is the owner and founder of Video Narrative, a production company that specializes in growing speaking businesses through brand clarity, speaker demo reels, and website design. 

The origin of Chris’ narrative work came in a neurobiology class, where he first learned the power of story for organizing information in the mind.  Completing this research one May afternoon, he resolved never to create another video without telling an authentic story…a commitment that lead to years of research on the way we connect, learn, and grow through stories.  

Today Chris works alongside thought leaders to increase their message, clarity, and impact through powerful narratives.  When not creating videos, Chris is out backpacking with his wife and daughter, and serves as the volunteer director of the Bukesa Children’s Home in Uganda, Africa.


In this digital age, you need to have a near perfect video to make the meeting planner keep you on the short list and get the booking.  Chris will tell us the questions that your video must answer in order to keep them watching and how to make it dynamic.

Listen the podcast below:

Highlights you won’t want to miss:

  • Sizzle Vs Demo.  [3:40]
  • What makes an effective demo reel?  [5:15]
  • Outcomes to provide for your client.  [10:05]
  • The first 30 seconds…  [14:25]
  • Great tip!  [19:32]
  • How long the perfect video should be.  [24:10]
  • How to capture the energy in the room.  [28:30]
  • The “must haves” for filming.  [37:35]
  • Should you rely on a production company on the big stage?  [44:40]

If you feel that your video isn’t presenting your message as well as it should, you can’t afford to miss this episode.

Podcast Resources:

Learn more about Chris West, HERE.
Connect with Chris on Facebook, TwitterLinkedIn or YouTube.
Building a StoryBrand, by Donald Miller
Panasonic 4K Camcorder 
Sennheiser Lav Mic
Home Studio Setup
30-Minute Connection Call with Chris

Want to hear more episodes of the Wealthy Speaker podcast or subscribe so you never miss an interview? Check out the podcast episode archive, HERE or subscribe on either iTunes or Stitcher below.

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