While traveling to Kansas City this past week, I noticed a new normal in air travel.
We pay extra for checked bags, we pay extra for carry on, we pay extra for aisle seats, we pay extra for snacks.
The new normal in air travel is “we might give you a cheap ticket but we’ll squeeze you everywhere else”.
In hotels it’s the opposite. Before, some hotels were nice and modern. Now many, if not most, boast awesome beds and sheets, flat screen tv’s and upgraded rooms. More and more have free wireless.
The new normal in hotels is that you have to be updated just to be average.
So what’s the new normal in speaking?
Before: Standing on a stage with good presentation skills and an engaging style was enough.
Now: Today’s audiences demand fresh, relevant content and WIIFM. If you haven’t taken the time to make it about them, you’ll lose them.
Before: Fees were on the rise and client’s pockets were deep.
Now: Clients are nervous about spending. You must demonstrate return on investment and value. And even then, you might still need to negotiate to win the business. (see my article “The Fee Factor” in Speaker Magazine for more on this). https://www.speakerlauncher.com/about.html
Before: Being great was a bonus for the client.
Now: If you’re not great, your audience will Tweet their boredom while sitting right in front of you. You need to combine solid content with powerful, engaging stories.
The new normal in speaking is that we have to stay sharp, we have to be unique, and our content must be moulded to the needs of our audience.
How do you measure up to the new normal?
Feel free to comment below…..
See you soon Wealthy Speakers!