What’s Under Your Umbrella?

By Jane Atkinson

For years I’ve been touting the strategy of becoming known for one thing.

Focus is helpful in any business, and most of us need it in order to be our most productive. The question is “what do you want to be known for 5 years from now?”

There are people who can pull off several different business initiatives and make it look easy – these are the exceptions. These are the true entrepreneurs.

But for most, I think the umbrella helps us see our business in a nutshell and can help keep us focused. For a PDF of the umbrella click here.

The top of the umbrella is where you write in your area of focus, your expertise (what your empire is all about). For instance, you might write “Leadership Communication” at the top of that umbrella. In the white space in the middle, you’ll write in your topics. These could include various topics of speeches, books, etc., all relating back to the way you communicate as a leader. The arrows below are your revenue streams, the various ways you get your message out: keynotes, workshops, consulting, coaching, product, public seminars, membership clubs, etc.

This umbrella serves as your business model. The ideal situation is that you have only one umbrella and all of your ideas fit within it.

Some entrepreneurs may have 2 or more different umbrellas on the go. Again, that’s not easy; but stay tuned for the Frog Chronicles, I’m going to be expanding my business and I believe following my journey may provide some lessons.

See you soon Wealthy Speakers!

ps: If you’re uncertain about your umbrella, you might consider signing up for a Focus 40 session, an inexpensive way to gain clarity on your business model and positioning. https://www.speakerlauncher.com/focus40.html