For those of you social media savvy speakers out there, you’ve probably already heard about the new platform Clubhouse. And I know what you might say; “I don’t have enough time for another social media platform, Jane!” But hear me out and let me make my case for joining Clubhouse.
I know that probably too much of our day is already being eaten up by checking the various social media platforms we need to manage. But unlike the other social media platforms, Clubhouse offers a true learning experience and opportunity for anyone using it to uplevel their online exposure and share their expertise with those who are searching for information they can provide.
What is Clubhouse?
Clubhouse is an audio-only app that hosts virtual rooms for live discussions, with opportunities for individuals to participate through speaking and listening. As of April 9, 2021, Clubhouse has 10 million weekly active users, up from 600,000 in December 2020. Clubhouse is currently valued at $1 billion (up from $100 million in May 2020). This is not a little fly-by-night that will soon be going away.
The platform is still currently under beta and is only available on iOS. For those Android users, you’ll have to wait until summer for the anticipated release on that platform.
You do have to have an invite to join the platform, and if you are interested, I have extra invitations – just email me with your cell phone number and I’ll text you an invite (I will not text you anything else).
Why Should I Join Clubhouse?
Now I can’t speak for everyone, but I do know that there are people who are getting business from Clubhouse. Personally, I have booked several meetings with coaching and school prospects through the platform.
And when I’m on the platform, I am shocked to see how many people out there tag themselves as public speakers who I have never heard of and aren’t already a part of my community. That makes me think there is a ton of potential and a ton of opportunity to expose myself to a new segment of the market.
In addition to reaching new people, the platform allows you to share your expertise and your message. It gives you the ability to create a following of people interested in what you have to offer. And these are people that you can turn into customers and brand ambassadors!
That’s why I created the Wealthy Speaker Club on Clubhouse and each week go live for an hour to discuss topics that I know professional speakers want to hear about. For example, on May 6th we are hosting a Speakers Bureau Pitch Day where you get to pitch your topic idea to speakers bureaus and see if they could book it. Want to join us? Click HERE.
If you want to know about more events we have coming up on the platform, click HERE to subscribe to our event calendar. There you’ll see a listing of our scheduled events and have the opportunity to add them to your calendar or follow us for updates.
Additionally, it’s a great way to see what others are doing and to learn from others. There are some big names on the platform. I recently stumbled into a Room with Tom Peters and often enjoy programs with Amy Porterfield. So, much like podcasts offer you the ability to learn and listen, so does Clubhouse. Except at Clubhouse, you have the ability to raise your hand and be heard!
Making Clubhouse Work for Your Business
In order for you to make Clubhouse work for your business, you have to have a plan. The reason why social media can become a time suck is that we don’t schedule it and stick to the schedule. You need to plan to spend X minutes per day on X platform and then stick with that agreement. Then you won’t find yourself wondering where the hours went. It’s all about deciding ahead of time and sticking to the plan.
For me, I’ve reduced my time on Twitter in order to focus more on Clubhouse. In all, I spend about 2 hours a week on the platform. One hour for hosting our clubhouse room and a total of 30 minutes prep and promo time for that show. Plus, I will pop into other rooms and when I raise my hand, be seen and heard by other people’s audiences. I’m learning some incredible things and gathering followers along the way.
In my opinion, Clubhouse, if used correctly, can provide an amazing opportunity to be heard and seen by a whole new market. If you’ve been on the fence about joining, I encourage you to give it a shot. And I hope you will follow me on Clubhouse (@JaneAtkinson) and join The Wealthy Speaker Club.
See you soon (on Clubhouse), Wealthy Speakers!