Quote: “Lifestyle photography is you allowing your audience to get an idea of what your world looks like on a day-to-day basis.” John DeMato
Sharing your image on your website and social media has always been part of a successful speaking business. It’s the first step in getting people to know, like and trust you. In the era of COVID, the big stage has been replaced by your home office. On this episode of The Wealthy Speaker Show, we welcome professional photographer John DeMato to share his expertise and ideas to help make all of your images unforgettable!
John is a branded lifestyle portrait and virtual photographer who collaborates with speakers, trainers, consultants, and other expert-based business owners to create an emotional connection with their audiences through persuasive visual storytelling. John sets his clients up for success beyond the photo sessions by coaching them on how to best leverage their image content for every touchpoint across their online presence.
Highlights you won’t want to miss:
- Your headshot is your initial introduction. [5:30]
- Location, location, location. [9:30]
- How to use lifestyle photos to your advantage. [11:00]
- Contrived authenticity…not necessarily a bad thing. [14:30]
- Keeping live presentation photography real. [16:30]
- Building trust with your virtual presentation photography. [18:15]
A former television producer, John has over 20 years of production experience and has been featured as a portrait photographer expert on several NBC Universal daytime shows. He also is a sponsor for the NYC chapter of the National Speakers Association and is a guest contributor for several photography trade magazines.
Are your images inspiring potential clients to connect? If not, it may be time to visually recalibrate how you present yourself to those you serve. If your images aren’t bringing in the business, you simply can’t afford to miss this episode.
I hope you’ll download and learn.