Bio Like Beyoncé with Caroline Mays

By Jane Atkinson

Have you read your own bio or “about me” page lately?  Is it compelling? Do you feel that it’s engaging enough to entice a potential client to stay on your website?  To click further into your world and choose you…over the sea of others out there who offer the same thing that you do?  On this episode of The Wealthy Speaker Show, we welcome back Caroline Mays to talk about how to revise your bio and make it epic!

Caroline Mays is a writer, an identity crafter, the “Bio Queen,” and the creator of Switchblade Lemonade, her defiantly unorthodox writing salon that specializes in biographical art.  In other words, story, bios, messaging, video scripts – designed to open new doors for professionals growing or outgrowing their current image.

A killer bio doesn’t tell people who you are – it shows them what you’re made of.” ~Caroline Mays

Listen to the podcast below:

Highlights you won’t want to miss:

  •  What “Bio Like Beyonce” means.  [0:45]
  •     Crafting your bio to tell your story.  [7:10]
  •     The process of writing your bio.  [15:45]
  •     Making it about them without being obvious.  [18:15]
  •     Finding your own highlights.  [20:45]
  •     Asking yourself the right questions.  [24:00]
  • ·      Avoiding clichés and overused language.  [26:45]

Caroline insists the average “about me” paragraph is a personality killer, a character eraser, and a spiritual wasteland, while our story and ideology contain the necessary material we need for an excitingly bold, enlightened personal brand.  Because narrative and stance create uproar and momentum, and predictable content barely creates a stink. Influence is for the daring. “Thought leadership” is for the ready. And opportunity is for those prepared to show up with who they are and how they think.

If you want to learn some great techniques to crafting the bio that will attract your ideal client, you simply can’t afford to miss this episode.

I hope you’ll download and learn.

Podcast Resources:

Caroline’s website:  https://switchbladelemonade.com/

Caroline’s video: https://switchbladelemonade.com/about-video

Bio Like Beyoncé: https://switchbladelemonade.com/3-diy-guide
(please note that some may be offended by strong language)


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